Our Beliefs


People ask us all the time, how do we do it? How do we come up with our ideas? How do we actually design toys? Truth is, it’s really not that sophisticated — many times it’s just in the shower that we come up with our ideas, when the mind is at rest. That next really cool idea can strike you at the most unexpected of times. Yes, there are important steps that are taken with each project. Certain things have to happen to get from idea in our head to toy on the shelf: among them research, sketching, prototyping, and testing, etc. But when you get right down to it, it’s that original idea that is the key to our success, and from which all else flows.

We invite you to see what we can do for you. See what we may already have waiting for you, or set us to work and see what we can create just for you and your company. You will be amazed at the results! We are looking for high quality companies we can work closely with, in and outside of the toy industry. We want to find companies we can collaborate with to create truly innovative products that delight and excite, educate and elucidate — products that bring a smile to your face and ultimately, make the world a better place for having been created!

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