Toy Fair Season Again
For 35 years and counting, once more we prepare for the toy show season.
It begins with the Consumer Electronics Show that just opened in Vegas, then the HK toy show in Hong Kong, followed shortly by the UK Toy Fair in London. After that we head to the German international Toy Fair in Nuremberg, the New York International Toy Fair opening on Valentine's Day in Manhattan, and various and miscellaneous shows here and there, toys and otherwise, through the Licensing Show in June.
Each show is an opportunity to see a sampling of the newest products destined for store shelves this year and to gain useful insight that will guide our work in the coming year.
It is the chance to pitch new concepts, to see our new products for 2015 for the very first time, and for a bit of face-to-face time with our clients.