LUND and COMPANY INVENTION, L.L.C.

The Power of Toys, Part 2

By John Fertig

As you remember from the last post, I was telling the finance manager about how I design toys. When I told him about Fireball Island, he was emotionally overpowered!

He explodes into a gush of memories on how it was the greatest game ever. Reliving ever detail about the game. On and on  and on he went. It transformed him, his whole attitude and emotional state.

My son just kind of looked me like he was crazy because he was so fanatical about it, and embarrassed him, AGAIN!

People do not realize the effect a toy can have on someone, one of magic and wonder, simple times of fun as a child.


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