If one is engaged in this illegal activity that must be concealed, then what else does that lead to - what moral decay does it cause to the individual? What effect does it have on their spouse, children, friends, coworkers? How does one attend church and look others straight in the eye? These choices are not without consequence. It does not help one sleep well at night to always be looking over one’s shoulder.
I would love to see this industry, our industry, my beloved toy and game industry, just this one teeny, tiny little industry that creates the toys and games that entertain, educate, and inspire our children and future adults, wash its hands clean.
In more recent times in the toy industry, the most well-known innovation was an audacious move by Kenner to market their Star War toys even before the toys were available. This idea is credited to one Mr. Bernie Loomis, though many others were likely party to this.
Not having the toys available in time for the movie (product timing with a movie is crucial as Hasbro and GI Joe found out recently) leads to disaster.
Kenner chose instead to fill the toy store racks and shelves with empty action figure boxes, each with a certificate to be sent in for the actual toy once they were available, and shortly thereafter they were. And it worked.
Like every other commodity there is the good, the mediocre, and the bad in the world of thinking thoughts that lead to decision making.
I do alot of thinking, though it might not be apparent to some. To stay in business in an ever-changing industry and ever-evolving world requires thinking a lot of diverse thoughts on any different subjects, leading to decisions and change, and ultimately to the survival of our business through the decades, come good years and bad.
So what to do? I have always believed that cream rises to the top and that we, as the creme-de-la-creme, by dint of hard work, harder thinking, and relentless efforts will be able to survive and thrive in the most difficult environment. It has been true in the past. I pray that it still is.
In years past we have had to get better at what we do to continue to thrive in the toy industry. That is the silver lining, that we must, and will, evaluate and improve.
The challenge of getting more effective, more efficient, and just plain better at the work that we do is very satisfying to tackle and to accomplish.
“Sorry I am not the bearer of better news regarding our industry...”
This was the beginning of a message last week from a former client partner toy company.
He went on to say, “Over the years, margins in our business have continued to be squeezed. This has occurred for a variety of reasons, including the cost of manufacturing and the ongoing demands of retailers.”
“In today's environment, it is nearly impossible for us to consider any form of inventor submissions owing to the added cost burden it brings.“