July 20, 2012 – To celebrate the release of Bruce’s new book, "Everything I Know about Business (and Life) I Learned Playing with Toys," Lund and Company Invention hosted an extravaganza, a spectacle, “Book-Signing-Party-to-End-All-Book-Signing-Parties at the studio in River Forest! If you were there, we’re sure you're so glad that you didn’t miss it!  And if you missed it, well, you missed one heluva-kick-axx-whale-of-a-good-time!

Among the highlights:  a certified balloon artist on stilts, JB Rollerskater dancer performers, some really odd mime-like entertainers in unitards (bit creepy, bit awesome!), a Gypsy fortune teller arcade like in the movie "Big," a claw machine filled with our toys with free quarters for all, gourmet food and chocolates, live music, and the capper must have been Bruce signing books! Actually, no that wasn’t the highlight. . . 

Fire dancers performed against a backdrop of search lights dancing across the sky, illuminating big yellow balloons overhead. The Fire Dancers literally bathed themselves in flame and held the crowd enthralled. It was like a circus, from one end of our offices, and spilling out the other.  

We love a good party at Lund and Company Invention, and we put on some of the world's best parties, just as we try to create some of the world’s best new toys every year. We believe that If you are gonna do it, do it great, do it big, do it the best you possibly can. That is your gift to the world!    


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